1. Bonus reward system
   • Users like that they can get bonus rewards for their purchases.
2. Variety of offers
   • Users like that they can get offers for different items, such as teavana teas, latte, cappuccinos, frappes, warm sandwiches, protein boxes, and breakfast sandwiches.
3. Offers tailored to their purchases
   • Users like that they can get offers tailored to their purchases, such as bakery items only offers, teavana teas only offers, and breakfast sandwichs only offers.
4. Any purchase offers
   • Users like that they can get any purchase offers.

1. App freezes or does not always update purchases
2. Bonus rewards are not tailored to user's purchase history
3. Offers are time-constrained
4. Receive same offers over and over again
5. No offers for items user usually purchases (e.g. Teavana teas, latte, cappuccinos, frappes, bakery items)
6. No bonus stars for two weeks if user does not use an offer

1. Address the issue of the brightness of the screen automatically going to 100% when the scan button is touched. This is causing discomfort for those with light sensitive disorders and should be addressed.
2. Investigate the inconsistency of earning stars when ordering a latte every day of the week. This is causing customers to be discouraged from using the application and should be addressed.
3. Ensure that customers are receiving the expected stars for scans on the application. This is important to ensure customers are being rewarded for their loyalty.

Roadmap for Improving the Starbucks App

1. Add variable nutrition information to the app, so that users can customize their drinks and see the updated nutrition information.
2. Allow users to customize their drinks down to the pickles, like McDonalds.
3. Make it easier for users to add funds, combine gift cards, order mobile, look up drinks, and collect stars/pay.
4. Allow users to play with different options that have less sugar/carbs/fat, so that they can mimic their usual drinks.
5. Make it easier for users to find answers to their questions about what coffee they can drink that still tastes good.