growth

Articles

Unit of Value™: A Framework for Scaling

Unit of Value™: A Framework for Scaling

Building out your go-to-market strategy.

Growth Guide: How to Set Up, Staff and Scale a Growth Program

Growth Guide: How to Set Up, Staff and Scale a Growth Program

Advice from 25 preeminent growth experts at top startups

What is a North Star Metric?

What is a North Star Metric?

The North Star Metric (NSM) is a powerful concept that has emerged in recent years from Silicon Valley companies with breakout growth. It helps teams move beyond driving fleeting, surface-level growth to instead focus on generating long-term retained customer growth.

The only metric that matters

The only metric that matters

You need a metric that specifically answers this. It can be “x people did 3 searches in the past week”. Or “y people visited my site 9 times in the past month”. Or “z people made at least one purchase in the last 90 days.” But whatever it is, it should be a signal that they are using their product in the way you expected and that they use it enough so that you believe they will come back to use it more and more.

Practical tips for applying the growth mindset to product

Practical tips for applying the growth mindset to product

Applying a growth mindset to your own career or product team is hard work, over and above the everyday work of product and people management. Much of it is also deeply uncomfortable and personal. What follows are some practical tips to help you get started.

Diligence at Social Capital Part 1: Accounting for User Growth

Diligence at Social Capital Part 1: Accounting for User Growth

Diligence is designed to help us understand both what currently exists and what may come to be as well as to try and help the entrepreneur on their path.

Retention is Hard, and Getting Harder - Here’s Why

Retention is Hard, and Getting Harder - Here’s Why

There are three main reasons retention has gotten harder - fierce competition, channel fatigue, and the rise of monopolies.

Greylock’s Casey Winters on how to create long-term growth

Greylock’s Casey Winters on how to create long-term growth

Long-term, meaningful growth is about much more than signups or downloads. It means making your users successful, and driving them back to your product again and again.

Breaking News: Growth Hacking is Not Magic, it’s a step-by-step Process.

Breaking News: Growth Hacking is Not Magic, it’s a step-by-step Process.

Whether it is Airbnb, Uber, Booking or most high-growth companies, they didn’t find out their remarkable growth hack thanks to some random idea. Discovering “silver bullets” was the result of hard work and a strict process to get something worthwhile to focus on.

5 Mental Models that Help Product Managers Acquire and Retain Users

5 Mental Models that Help Product Managers Acquire and Retain Users

This article includes some of the mental models I’ve found most valuable for each stage of growing a product, and how to apply them.

Growth just ate my backlog!

Growth just ate my backlog!

Transitioning from Product Management to Growth.

Videos

Podcast

"Starting Something from Nothing" with Jason Meresman, GrowthHackers

"Starting Something from Nothing" with Jason Meresman, GrowthHackers

If you're new to growth hacking, product management or just plain itching to get back into the swing of this show, you DO NOT want to miss this very special episode with Jason.

How to build a systematic growth engine

How to build a systematic growth engine

How three incredible companies, Hubspot, Codeship, and Shopify, leverage data to inform growth? We'll take you through each of their stories and break down the key elements they use to drive systematic growth. From "question-storming" to prioritization techniques, launching and measuring, you'll learn what it takes to successfully launch, measure, and learn from your experiments.

Books

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

This book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.