ideation

Introduction to the Essential Ideation Techniques which are the Heart of Design Thinking

Ideation is at the heart of the Design Thinking process. There are literally hundreds of ideation techniques, for example brainstorming, sketching, SCAMPER, and prototyping. Some techniques are merely renamed or slightly adapted versions of more foundational techniques.

Seven Brainstorming Techniques For Your Next Ideation Session

Over the years of leading ideation sessions for a wide range of clients, Robert B. Tucker has identified some guidelines to insure success. Here are seven to keep in mind when you’re planning your next ideation session.

The product design sprint: diverge (day 2)

In the first two days of the sprint, we’ve learned about the problem, shared a lot of knowledge, and chosen the challenge we want to tackle in this sprint. It’s time to start cranking out solutions. Expect this step to take between two hours and all day.

How to Select the Best Idea by the end of an Ideation Session

Once an ideation session has finished, it’s time to collect, categorise, refine and narrow down the best idea, solution, or strategy. Here are the best selection methods. It’s Post-it voting, the Four Categories method, the Bingo Selection method and the Idea Affinity Diagram. The Six Thinking Hats and the Now Wow How Matrix will help you apply the idea criteria, which are right for your current design challenge.

The shape of ideation | Stefan Mumaw | TEDxLawrence

Creativity is problem solving with relevance and novelty, a definition that has a truly inspiring implication: you can get better at it.

Ideation is Product Management

Bryan Mattimore, Co-Founder and Chief Idea Guy at Growth Engine, shares the techniques he’s used to help companies like Kraft and Ford generate new ideas and how to bring ideas to market from within a large organization.

Solving UX Problems Through Games & Workshops with Andy Parker

Andy Parker, digital consultant and UX designer, is a big fan of collaborative onsite workshops. You’ll learn how to get all decision-makers together in one room, and how to solve design challenges with creative games and exercises.

A Technique for Producing Ideas

This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field.

Made to Stick: Why Some Ideas Survive and Others Die

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.