strategy

WTF is Strategy?

A Primer to Strategy in Layman’s Terms

Getting product strategy right

In the early days of a company, getting product strategy right is way more important than perfecting sales, marketing or any other part of your business.

Facebook’s shameless copying of Snapchat and what it means for your product strategy

Over the last year, Facebook’s been maniacal about incorporating Stories into each and every one of it’s products. This isn’t by accident or something they woke up one day and decided to do. It’s part of a deliberate product strategy that started 5 years ago. Now, five years later they are being called out for copying.

How to Develop Your Product Strategy

As product management functions continue to proliferate both startups and large companies, it’s increasingly important for leaders to develop an effective product strategy. Doing so requires product leaders to step away from their (many) day-to-day responsibilities to think about the big picture.

Product strategy means saying no

If you’re building a product, you have to be great at saying no. Not “maybe” or “later”. The only word is no.

Product strategy in 7 minutes

A seven minute summary of everything Des Traynor has learned about product strategy.

How Google sets goals: OKRs

OKRs are about the company’s goals and how each employee contributes to those goals.

Creative Strategy Generation is Product Management

Bob Caporale, President of Sequent Learning Networks, shares the steps to developing an effective product strategy and how to adapt a strategy based on customer insights.

Business Model Generation

A Handbook for Visionaries, Game Changers, and Challengers.

Value Proposition Design: How to Create Products and Services Customers Want

Value Proposition Design helps you tackle a core challenge of every business creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.