sales and marketing

Articles

What Makes A Really Good Email?

What Makes A Really Good Email?

Here are some guidelines after reviewing thousands of emails.

The Greatest Sales Pitch I’ve Seen All Year

The Greatest Sales Pitch I’ve Seen All Year

It’s Drift’s and it’s brilliant. Here’s why.

TripAdvisor’s Unfair Email Marketing Advantage

TripAdvisor’s Unfair Email Marketing Advantage

How can TripAdvisor send emails nearly every day without getting labeled a spammer, while other businesses struggle to send even a monthly newsletter?

People Don’t Buy Products, They Buy Better Versions of Themselves.

People Don’t Buy Products, They Buy Better Versions of Themselves.

What Apple, Samsung, and Starbucks learned from Pepsi.

Videos

Podcast

Closing the deal

Closing the deal

We talk about the art of actually closing the deal you've worked so hard to nurture. We cover the questions you need to ask in order to get the key pieces of information necessary to make a close, and how to gracefully get there.

Sales is not a dirty word

Sales is not a dirty word

We dive into the variety of ways you may approach sales (inside sales, outside sales, inbound leads, etc.), and how to identify what type of pipeline might be right for you. We also scratch the surface on the qualities of a great sales person, as well as touch on some basic sales terminology.

Tools

Really Good Emails

Really Good Emails

The Best Email Designs in the Universe

Startup Pitch Decks

Startup Pitch Decks

A collection of real fundraising decks from real startups. In total, these decks have raised over $400 million.

Good Email Copy

Good Email Copy

Email copy from great companies. Brought to you by Front.

Marketing Stack

Marketing Stack

A curated directory of marketing resources & tools.

Books